Assistant Manager, Brand Marketing

Full Time

Website AirAsia

Job Description
We are looking for someone with a passion for people, excellent communication skills and is self-motivated. Your role is to be a creative self-starter with strong domain experience in growth marketing and identify growth opportunities to support the expansion of the line of business within airasia delivers.
You must have a good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation. You must also have a clear understanding of how to plan an end-to-end marketing roll out for new campaigns (e.g. product launches, consumer campaigns, merchant campaigns, etc.).
Key Responsibilities:
Drive business growth across all target segments via acquisition and retention initiatives that hit business objectives and build brand loyalty
Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media, go-to-market strategy, and budget planning
React fast to mid-campaign performance and optimize in between campaign activities
Analyse reporting and data across marketing campaigns, using data to drive better campaigns through a test and learn approach
Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics
Work with key stakeholders and supporting functions (internal and external) to deliver high-quality work for creative, PR, events, partnerships, etc.
We are all different – one talent to another – that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be the best. We committed to creating a diverse work environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Search Firm Representatives – AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position-specific.Show more

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