Assistant Marketing Manager

Full Time

Ions Care Singapore

Assistant Marketing ManagerA local SME is in search of a performance driven marketer to lead brand building and commercial activities to meet business objective. The applicant will lead a team to grow the business in the APAC region.Job Scope1. Ability to come up with business performance analysis to guide brand decisions· Identify growth opportunities in terms of market, channel and product category using market benchmarks· Conduct visual merchandising share of space vs share of business analysis to ensure visibility for productive SKUs· Conduct ad hoc study on topics such as the covid pandemic impact and opportunity in beauty market2. Achieve business goals with channel differentiation strategy· Formulate product strategy for flagship products and categories· Lead key commercial moments and conceptualise localised activations to drive incremental sales· Collaborate with retailers on promotion planning and exclusives to grow the business· Grow e-commerce channels by driving traffic, engagement and conversion· Initiate brand partnerships to tap into new customer base3. Recruit and cultivate a strong customer base with a targeted approach· Formulate CRM strategy using core metrics (i.e recruitment, retention, demographic)· Conduct pre-campaign consumer insights analysis for effective campaign planning· Design targeted communications plan with the right format mix to engage consumers throughout path to purchase4. Experience in orchestrating campaign planning· Develop regional campaign toolkits and collaborate with markets to campaign planning· Leverage on peak traffic and sales seasonality with performance tracking· Evaluate e-commerce opportunities and increase online visibility with new assetsDesirable Skill Sets & Experience· Digital media engagement· At least a few years of relevant working experienceWorking hours· Full time position· 5.25 days work (alternate Saturdays)· Lunch providedJob Types: Full-time, PermanentSalary: $5,000.00 – $6,000.00 per monthBenefits:Employee discountFood providedSchedule:Monday to FridaySupplemental Pay:Performance bonusExperience:Marketing: 5 years (Required)Leadership: 5 years (Required)Management: 3 years (Required)Retail management: 3 years (Required)Work Remotely:NoShow more

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