We’re looking for passionate and innovative thinkers ready to lead brands into the future of communications. Our team is highly-collaborative and moves fast executing programs, campaigns and ideas.
We’re looking for an SEM Specialist to join our team. You are perceptive, collaborative, and agile with sharp strategic instincts. You are a creative thinker – always tinkering with new ways to approach old problems to find the best solutions for your client.
About the Job
The responsibilities and qualifications for this job may sound familiar, but the person we’re looking for is actually quite unique. That’s because Ketchum is different. We are intuitive, skilled practitioners – risk-takers not afraid to try new things and don’t believe in settling for the tried and true. If this sounds intriguing, you probably belong here with us. And in this role, you will be a critical part of taking our team to the next level.
As a SEM Specialist, with the guidance of senior teammates, you’ll manage our client’s paid search campaigns on Google and Microsoft marketing engines. A successful Specialist will effectively manage the paid search budget and work alongside the SEM and Marketing team in order to maximize ROI, drive traffic, and customers.
Key Functional Areas of Responsibility
Search Engine Marketing
Work closely with broader paid search/media team on the development, implementation, and optimization of campaigns to successfully meet client KPIs and achieve business results
Perform daily account management of pay per click accounts on Google/Bing Ads for a variety of clients.
Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Provide creative copy suggestions
Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
Communication to team and management on project development, timelines, and results.
We’re looking for required skills, and they can come from any combination of education and experience. Diversity of thought and background are encouraged. Typical qualifications include:
Bachelor’s degree or equivalent experience
0-1 year’s experience in digital advertising/search engine marketing
Desire to learn / build knowledge of paid search, marketing principles, digital media, and direct response strategies
Comfortable navigating Excel/Google Sheets, as well as PowerPoint/Google Slides
Strong organizational skills, attention to detail, and accuracy when working with numbers
Ability to take direction & constructive feedback
Strong interpersonal skills including clear communication skills and positive attitude
AdWords / Bing certification a plus.
BS/BA degree preferred.
As a global communications consultancy with 90 plus years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.
We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!
What we offer
Robust benefits program
Generous time off policies
Retirement program with company match
Business casual dress code
Workplace and off-site social gatherings
Yoga @ work
Professional learning and development opportunities
Paid maternity/paternity leave
Interested? We’ve got an opportunity for you.