Brand and Digital Marketing Director

Full Time
  • Full Time
  • New York, NY
  • Applications have closed

Website ASA College

ASA college seeks a Brand and Digital Marketing Director who will use their creative instincts and strategic insights to help our team tell compelling stories about the institution’s innovative academic programs, and initiatives.We aim to prepare students for careers in fields of their studies and continue their education for higher degrees.The successful candidate will to think creatively about ways to raise visibility of college and inspiring students to apply to school’s associates in NY and associates and bachelors degree programs in Florida .Manage ASA college social media platforms, website and branding,Collaborate with multiple departments across campus, spearheading projects with a wide range of campus partners and initiatives.Manage multiple vendor relationships, keeping freelance writers, photographers, and videographers on task, on time and on budget.Engage in proactive dashboard development and monitoring of a wide range of analytics, including metrics associated with website traffic and user behavior, social media marketing and engagement, and click-through/read rates for press releases and newsletters.Work with reporters and external visitors to organize interviews, coordinate press visits and engage in media-relations efforts as needed.All applicants are required to submit a resume and cover letter.Required Qualifications: Bachelor’s Degree with a focus in journalism, writing, digital media or communications, plus 3 to 5 years of professional experience, preferably in higher education,Demonstrated success in overseeing content management systems. Experience with CRM systems, including WordPress.Experience managing freelance vendors, including writers, photographers and videographers.Work experience in communications-related analytics, including newsletters, press outreach.Excellent skills in writing, editing, storyboarding, creative thinking and content development across multiple platforms, including print, digital, web and social media.Demonstrated skills managing social media channels and running small marketing campaigns, including with respect to SEO and social media.Have a strong understanding of UX and SEOProject management experience.Experience managing video projects and supervising video crews, reporters and campus press tours.Job Type: Full-timeBenefits:Health insuranceSchedule:8 hour shiftEducation:Bachelor’s (Preferred)Experience:Marketing: 1 year (Required)Work Location: One locationShow more