Community Management Lead

Full Time
  • Full Time
  • Wawa, PA

Website Wawa

WAWA – Wawa, Inc. – Corporate Office
Job Description
Job Title: Community Management Lead
Location: Corporate
Department: Marketing
Job Summary : The Community Management Lead will be responsible for the growth and maintenance of Wawa’s social media community. Be the first point of contact for online followers, thus developing an intimate relationship with our fans. Will be responsible for aligning and balancing communication requests from teams across the organization to ensure we create a singular, strong brand identity.
Principal Duties:
Assist with the development and execution of a strong, brand-relevant content plan for social media.

Assist with the creation of engaging, shareable content for all platforms that align with overall marketing strategies that honors the differences of our various channels.
Engage with online community and respond to comments and requests in a timely manner.

Deploy social listening tools to monitor positive/negative comments and topic trends, and strive to boost engagement and resolve any potential conflicts that may affect brand reputation.
Analyze web traffic and relevant community metrics to measure results and ensure content is correct.
Generate comprehensive reports on overall community sentiment and notable trends and provide meaningful feedback.
Relay community feedback to relevant internal stakeholders.

Devise and implement community communication initiatives.
Liaise with other departments to stay updated on new marketing initiatives, product and service developments, and to ensure brand consistency.

Attend events and support community events as it makes sense for our social strategy.

Liaise with external agencies or creators to ensure accurate brand representation.
Keep up-to-date to the latest social media trends and emerging social media platforms in the industry.
Essential Functions:
Excellent communication skills and ability to communicate effectively to all levels of the organization both orally and in writing
Handle multiple priorities simultaneously
Work independently as well as in a team environment
Organize, plan and manage projects in a timely and efficient manner
Work collaboratively with cross-functional teams
Solid understanding of the organization’s business operations and industry
Strong love for all things social
Superb time management skills
Ability to spot and be aware of relevant trends, opportunities and important social media changes
Basic Qualifications:
Degree in Communication, English, Journalism, Marketing or related field preferred
Minimum of three years of experience managing social media platforms
Experience with paid social media
Experience with Facebook, Instagram, LinkedIn, Twitter, and YouTube is essential
Knowledge of Sprinklr or similar programs to manage online postings on different platforms
Proficient in Google Analytics
Knowledge of marketing trends and techniques

Wawa will provide reasonable accommodation to complete an application upon request, consistent with applicable law. If you require an accommodation, please contact our Associate Service Center at [email protected] or 1-800-444-9292.
Wawa, Inc. is an equal opportunity employer. Wawa maintains a work environment in which Associates are treated fairly and with respect and in which discrimination of any kind will not be tolerated. In accordance with federal, state and local laws, we recruit, hire, promote and evaluate all applicants and Associates without regard to race, color, religion, sex, age, national origin, ancestry, familial status, marital status, sexual orientation or preference, gender identity or expression, citizenship status, disability, veteran or military status, genetic information, domestic or sexual violence victim status or any other characteristic protected by applicable law. Unlawful discrimination will not be a factor in any employment decision.

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