Omni-channel Marketing Solutions Specialist

Full Time
  • Full Time
  • Wawa, PA

Website Wawa

WAWA – Wawa, Inc. – Corporate Office
Job Description
Job Summary: The Omnichannel Marketing Solutions Specialist will support definition and execution of a digital, omnichannel ordering strategy including objectives to amplify convenience, create value, and simplify interactions that drive business impact across our Wawa Mobile and Web applications. Collaborate with cross-functional partners (Store Operations, Merchandising, Marketing, and IT) to build a shared perspective and align on business impact through promotional campaigns and other online marketing, product merchandising, website design, customer service, web analytics, and web technologies. Drive results through best practices, innovative ideas, and hard work; keeping a finger on the pulse of channel performance through frequent reporting; extracting actionable insights that help realize the strategic vision; managing timelines and deliverables across multiple projects; and supporting communications of plans and results across the broader organization. Ultimately, this role is responsible for supporting a fast-growing e-commerce business, navigating new digital territory and technologies, and taking aim to deliver best-in-class digital, off-premises ordering experiences in new and exciting ways.
Principal Duties:
Support management in definition of key strategies and roadmaps that will enable the team to achieve annual business objectives.
Support development and execution of a robust e-commerce strategy, factoring in industry trends, best practices, competitive strengths/weaknesses, governing policies, and regulations to drive continued growth and expansion of e-commerce channels and applications.
Regularly report on the performance of e-commerce channels and applications based on industry and business specific KPIs.
Support the operating plan and help the team achieve the financial goals.
Support planning and execution of content across the website and online marketplaces including product and promotional merchandising, online marketing campaigns, website design, customer service, web analytics, and web technologies.
Partner with Performance Marketing, Advertising, Creative, Experience Management, Product Management, Analytics, IT, and Operations to support definition and execution of a strategic roadmap, feature design/development, merchandising strategies, and marketing plans.
Assess new digital marketing and business development opportunities, provide insightful analysis and recommendations to reach target consumers in new and creative ways.
Keep up-to-date with current technologies and trends including mobile, UX, personalization, AI, analytics, SEO and A/B testing tools/methodologies.
Support the growth and development of the mobile experience, mobile apps, and future mobile capabilities that are relevant and integrated with other digital and customer efforts for a seamless experience.
In collaboration with Analytics and rooted in site KPI performance, identify opportunities for improvement/optimization.
Manage external resources and vendors to successfully deliver on business goals and objectives as required.
Support execution of projects, coordinating cross-functional meetings and managing timelines to ensure accountability is clear and deliverables are completed on time.
Balance workload to meet project timelines, channel priorities and digital requests from cross functional teams. Communicate requests and project updates to all stakeholders in a timely manner.
Maintain strategic relationships to support mutual growth, maximize resources and ensure features are executed as planned.
Work with Consumer Insights and Experience Research teams on competitive market research & consumer surveys to monitor, evaluate and benchmark across the digital ecosystem of our competitors to provide management with measured results to inform prioritization of features and capabilities in the Roadmap.
Monitor consumer feedback on mobile application via app stores, in app surveys, social posts and contact center calls. Align with teams on process to resolve consumer issues in a timely manner.
Support Digital team members as needed to help drive overall channel goals to ensure success of the digital platforms.
Essential Functions:
Entrepreneurial spirit with strong initiative and willingness to take risks.
Strong communication (verbal and written), interpersonal, and problem-solving skills.
Strategic thinker with confidence and speed in execution.
Able to interact and work with colleagues at all levels of the organization.
Proven ability to understand e-commerce business models including trends, competitors, distribution channels, customer base, promotion, and products
Analyze information and effectively propose solutions
Work independently and with ability to handle multiple priorities simultaneously
Collaborate well with others; curious and appreciates/values the input of others
Strong attention to detail and organizational skills
Time Management skills; always challenge yourself and others in the spirit of growth and development, but never over-committing or putting team/project at risk
Listen with open ears and open mind, with willingness to consider all perspectives
Basic Qualifications:
Minimum of three years of digital marketing experience
Bachelor’s Degree preferred
Digital retail/marketing/e-commerce experience, preferably with proven success at supporting, maintaining, and scaling e-commerce businesses in/for an Omni-channel business; specifically, must have experience with both native mobile applications and responsive web applications
Working knowledge of current e-commerce industry best practices, principles, and regulations
Experience leveraging paid, organic, and social media platforms as part of an overall digital retail strategy
Experience working in an Agile environment and Product Development Lifecycle
Strong knowledge of PC applications – Microsoft Office, Internet, JIRA/Confluence, etc.
Advance Excel skills required
Demonstrate attention to detail and ability to comprehend complex, technical product requirements
Knowledge of common web and native mobile application development programming language helpful but not required
Wawa will provide reasonable accommodation to complete an application upon request, consistent with applicable law. If you require an accommodation, please contact our Associate Service Center at [email protected] or 1-800-444-9292.
Wawa, Inc. is an equal opportunity employer. Wawa maintains a work environment in which Associates are treated fairly and with respect and in which discrimination of any kind will not be tolerated. In accordance with federal, state and local laws, we recruit, hire, promote and evaluate all applicants and Associates without regard to race, color, religion, sex, age, national origin, ancestry, familial status, marital status, sexual orientation or preference, gender identity or expression, citizenship status, disability, veteran or military status, genetic information, domestic or sexual violence victim status or any other characteristic protected by applicable law. Unlawful discrimination will not be a factor in any employment decision.

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