Social Media Manager

Full Time
  • Full Time
  • New York, NY
  • Applications have closed

Dashing Diva

About usDashing DivaTitle: Social Media Manager Reports to: Senior Manager of Marketing Communications Location: Port Washington, NY Dashing Diva is looking for a Social Media Manager to define, build, and oversee our brand social media strategy while cultivating and nurturing our online community. The ideal candidate will have a digital-first approach and the ability to be nimble and juggle various projects that change in real time. This person will need attention to detail and the ability to both see the big picture and execute day to day activations. He/She must have a pulse on what is happening in the industry, digital space and current events.What you’ll do: – Own and provide weekly, monthly, quarterly, and yearly analytics report and summarize highlights for channel health, audience growth, engagement and DTC ecommerce traffic and sales.- Track and monitor KPIs in real-time to optimize and pivot strategies, tactics and content development.- Utilize social listening to synthesize ongoing trends, test- and-learn, monitor competitive brands, and report on quantitative findings from social media community to inspire new campaigns.- Stay abreast of algorithmic changes and social platform updates; be at the forefront of what is happening in the space and propose new platforms to enter and first to market programs.- Regularly review the social and digital work of our competitors and industry leaders to constantly stay at the forefront of digital trends.- Partner with MCA boost partnerships and PR activations driving new brand awareness and fan acquisition.- Create and manage an always-changing social media content calendar for all social channels including Facebook. Instagram, Pinterest, and Youtube.- Interpret brand pillars, goals and campaigns and adapt to a monthly and yearly, social media planning and activation calendar that embodies the Dashing Diva brand and visual aesthetic.- Partner with Sr. Manager Marketing Communications to develop and execute nest in class 360 programs and content in alignment with key stakeholders and cross-functional partners including product development, education, sales, and e-commerce.- Maintain an “always on” evergreen level of exposure and support across all brand objectives including retailers, partners, influencers, UC, branded content, DTC e- commerce, education, testimonials, ratings and reviews.- Oversee strategy for UGC across all social and digital channels.- Provide monthly and quarterly report on Octoly (influencer campaign)- Work with appropriate cross-functional teams to brief and source copy points and edit accordingly for each channel- Assist in the management and execution of paid social strategy and campaigns in cross- functional partnerships with our brand, media, and digital team.- Act as the first touchpoint and voice of the Dashing Diva brand across all owned and organic social channels in a way that ensures a positive community experience.- Work closely with community manager to develop “in-the-moment” content (i.e. cover social live for special events, reels, IG,BTS photoshoots, etc) to compliment pre- planned content- Assist Sr. manager of Marketing Communications on photoshoots and bringing marketing campaign to life through our social channelsSkills & Qualifications: – 5-7 years of previous social media management, beauty industry preferred.- Min 2 years managing a brand social media- Bachelor’s Degree in Marketing, Business or other relevant subject matter required- Proven ability to analyze social performance analytics, understand strategy and set KPS- Experience in managing and growing brands- Must be willing and available to work in ‘real-time’ and after business hours—including evenings, weekends and holidays—with an always on approach across all social media channels- Strong understanding and interest in current and upcoming beauty market trends and the cultural landscape, with the ability and desire to seek out new ideas and approaches that align with the DD brand.- Naturally curious and an idea generator—ability to brainstorm new ways to bring the brand to life on social media- Resourceful, detail-oriented, a problem-solver with the ability to take ownership and initiative, work efficiently and strategically while balance competing priorities- Exceptional collaboration, communication, and interpersonal skills including the ability to stay positive- Excellent written, verbal, presentation, and project management skills- Elevated creative eye and aesthetic; strong creative vision and skills in photo, video and design- Photography and video editing skills are a plus- Working knowledge of Adobe Suite including Lightroom and Photoshop is a plus- Experience with Google Analytics, Dash Hudson, and other similar platforms is a plusYou’ll love working at Dashing Diva because: – You’ll have the ability to wear many hats and no one day is ever the same.- Great environment to grow and take on leadership skills- We are a very collaborative team and work closely with each other on multiple projects- We give everyone a chance to be creative and always value input and feedback.- We keep the kitchen stocked with snacks and coffee to keep you fueled throughout the day- We encourage our team members to use our gym facility if you need to take some time away from your desk- We participate in fun events such as Beautycon, NYFW, etc (paused now due to COVID)- We offer health insurance and IRA after 2 yrs of employment- Team lunches, team outings and team building activities and summer FridaysAbout Dashing Diva: We see nails as a canvas for self-expression and an opportunity to let your personality shine.And whether rocking a fabulous French or show-stopping Stilettoes, all Divas choose to be uniquely themselves rather than conform to a standard. So, we celebrate those who tried a new look, liked it and didn’t care what others might think. The mold breakers, the trendsetters, and the risk takers. These bold beauties are what inspired us to step out of the salon and into a whole new world: where the nail looks you create at home can make even your manicurist jealous. With inspiration and innovation, our missions is to create accessible, easy to use, at home products that fuel creativity of nail enthusiast and manicure mavens alike. And its all powered by one purpose- empowering you to “Own your Diva and wear it proudly from your fingers to your toes.Dashing Diva provided the following inclusive hiring information: Inclusive of minority and disadvantaged groupsLGBTQ+ friendly workplaceAge-inclusiveFully or partially paid childcarePaid time offJob Type: Full-timeBenefits:401(k)401(k) matchingDental insuranceFlexible scheduleHealth insuranceLife insurancePaid time offParental leaveRetirement planVision insuranceSchedule:8 hour shiftMonday to FridaySupplemental Pay:Bonus payCOVID-19 considerations:Dashing Diva is encouraging all team members to be fully vaccinated and for those who are not to please wear a mask at all times when in the office.Education:Bachelor’s (Preferred)Experience:Social media marketing: 4 years (Required)Social media management: 2 years (Required)Willingness to travel:25% (Preferred)Work Location:One locationWork Remotely:Temporarily due to COVID-19Work Location: One locationShow more